Sunday, March 16, 2008

Block 1 -- Graphs and Charts

BLOCK 1 -- Applications
"Graphs and Charts"

Academy of Marketing Management

Graphs and charts are great because they communicate information visually. For this reason, graphs are often used in newspapers, magazines and businesses around the world. Businesses constantly use graphs and charts in publications and on the web. Sometimes, complicated information is difficult to understand and needs an illustration. Other times, a graph or chart helps impress people by getting your point across quickly and visually.

There are all kinds of charts and graphs, some are easy to understand while others can be pretty tricky. There are many different types because each one has a fairly specific use. Bar graphs can be used to show how something changes over time or to compare items. They have an x-axis (horizontal) and a y-axis (vertical). Typically, the x-axis has numbers for the time period or what is being measured, and the y-axis has numbers for the amount of stuff being measured. Bar graphs are good when you're plotting data that spans many years (or days, weeks...), has really big changes from year to year (or day to day...), or when you are comparing things.