Mktg Management Activity

Marketing Research Activity

Students will utilize the internet to compare and contrast the “Features and Benefits” of 2010 model automobiles. Use your Marketing Essentials textbook to determine the meaning of “Features and Benefits.” Each student will select on their own two groupings of two (Cars, SUV’s or Trucks)

However, you must compare and contrast to similar, but competing cards, for example:
Ford F150 to a Nissan Frontier

If you are unsure – please get my approval

Note: there MUST be 25 items in your comparison.

Extra Credit: If you select an automobile, which has this feature you will earn 5 to 10 extra credit:
Flex Fuel, Diesel Fuel or 4 x4

Points: 50